We’re thrilled to welcome Hello Kitty and Friends into our digital world, providing players with new tools for self-expression while enhancing Sanrio’s digital presence with a new generation of playful people.”

“For decades, Sanrio has encouraged people to express themselves through iconic characters. “Hello Kitty is a global cultural phenomenon with fans spanning four generations,” says Max Heirbaut, Senior Manager, Franchise Development at Toca Boca. The pack encourages self-expression using the Home Designer tool so kids can create, play and explore new environments with Hello Kitty and Friends.

Today, Hello Kitty is introduced into the vibrant community of the Toca Life World game, with the launch of a furniture pack for the Home Designer creator tool, which features home decoration items from Hello Kitty, Kuromi™, Badtz-maru™, Gudetama™ and My Melody™. Toca Boca, an award-winning Swedish game development studio that makes digital games from the kid’s perspective, welcomes global lifestyle brand Sanrio and its Hello Kitty and Friends franchise into their digital playground.

Toca boca home designer update